Fueling Insights Through Content Tagging and Taxonomy
Unlock the potential of your content strategy by creating a robust framework for content tagging and taxonomy. This workshop, led by Keith Wiegold, Senior Director of Content Strategy at Knotch, and featuring Ian Port, Director of Content at Zillow, highlights the importance of proper tagging and organization to garner valuable content insights. Discover how effective content tagging can power comprehensive content audits, helping you determine what to retire, update and enhance to boost content performance based on the insights you collect.
In this Session you will learn:
In this Session you will learn:
- How organized content can provide deep insights into both your audience and content performance
- Why proper content tagging and taxonomy are crucial for effective content measurement and optimization
- The steps to develop a comprehensive content tagging and taxonomy framework
- How Zillow puts content tagging and taxonomy into action
See more Content Masters Sessions
Trusted by the largest (and now smartest) brands in the world.
“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”
"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”
"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”
See how KPMG, Zillow, Bank of America
use Knotch One to drive results
use Knotch One to drive results
Knotch Playbooks
From brand to demand:
How to maximize content impact across the buyer journey
From brand to demand: How to maximize content impact across the buyer journey
“Establishing a content framework aligned to your buyer’s journey takes time. It’s a lot of planning and work to build up the entire content library and put in place the tracking mechanisms. But once you do it, you can be more nimble and adjust to changes in audience and business needs.”
