Frameworks and Best Practices for Measuring Content Success
Measuring the success of your content is no longer a nice to have — it is a necessity. Join Erin Malloy, Director of Content Strategy and Analytics at Knotch, and Franklin Parrish, Head of Brand, Marketing and Creative Services at Kaiser Permanente of the Mid-Atlantic, for an in-depth workshop to learn how to effectively measure and optimize your content initiatives, and understand the detrimental effects of “corrosive content” on your brand. This session will provide you with the tools and knowledge to create a robust measurement framework that supports your business goals and demonstrates the value of your content efforts.
In this Session you will learn:
In this Session you will learn:
- Why a consistent measurement framework is essential for aligning teams and stakeholders within your organization
- Common misalignments between stated objectives and metrics or KPIs, and how to address them
- The step-by-step process to create a comprehensive measurement framework tailored to your organization’s needs
- How Kaiser Permanente of the Mid-Atlantic puts measurement into action to improve their content strategy
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Trusted by the largest (and now smartest) brands in the world.
“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”
"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”
"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”
See how KPMG, Zillow, Bank of America
use Knotch One to drive results
use Knotch One to drive results
Knotch Playbooks
From brand to demand:
How to maximize content impact across the buyer journey
From brand to demand: How to maximize content impact across the buyer journey
“Establishing a content framework aligned to your buyer’s journey takes time. It’s a lot of planning and work to build up the entire content library and put in place the tracking mechanisms. But once you do it, you can be more nimble and adjust to changes in audience and business needs.”
