First 100 Days
Content leaders are taking on new roles and responsibilities, with complex business and organizational demands. They are often learning the ropes in a new industry, or rapidly developing their skill set to survive and thrive. Their team may be viewed as a tactical “nice-to-have” cost center versus a strategic “point of difference” revenue contributor.
So how content leaders find success?
And should CMOs help their content leaders find that success?
Join us on Thursday, December 12th from 1-2PM ET for a hands-on content leadership workshop called The First 100 Days to meet a group of leaders who have found their success and get your questions answered.
David Brown, SVP, Head of Strategy at Knotch will talk with Ansley Murphy (St Jude Children’s Research Hospital), David Moss (Square), and Jeanne Washington (Morningstar) about how they have found their success in their roles.
In this Session you will learn:
In this Session you will learn:
- Define what success looks like early
- Align with key stakeholders, especially the executive sponsor
- Dedication to audience centricity.
- Identify the high-impact issues.
- Securing early wins.
- Establish a learning culture that pursues constant improvement
- Strengthen the team
See more Content Masters Sessions
Trusted by the largest (and now smartest) brands in the world.
“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”
"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”
"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”
See how KPMG, Zillow, Bank of America
use Knotch One to drive results
use Knotch One to drive results
Knotch Playbooks
From brand to demand:
How to maximize content impact across the buyer journey
From brand to demand: How to maximize content impact across the buyer journey
“Establishing a content framework aligned to your buyer’s journey takes time. It’s a lot of planning and work to build up the entire content library and put in place the tracking mechanisms. But once you do it, you can be more nimble and adjust to changes in audience and business needs.”
