From Brand to Demand: How to Maximize Content Impact Across the Buyer Journey
To put it simply, there cannot be demand without brand — and content is the connective tissue between the two. Join Andrew Bolton, SVP & Chief Customer Officer at Knotch, and Sabrina Lui, Executive Director & Digital and Creative Agency Lead at KMPG, to explore this critical connection between brand building and demand generation, and to understand why one cannot succeed without the other.
In this Session you will learn:
In this Session you will learn:
- The importance of developing short term and long term strategies to drive marketing success
- Why content plays a pivotal role in both brand and demand
- How top of the funnel brand insights can lead to demand success
- How to track and optimize content impact throughout the buyer journey
- Real life insights on how KPMG maximizes content impact from brand to demand
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Trusted by the largest (and now smartest) brands in the world.
“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”
"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”
"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”
See how KPMG, Zillow, Bank of America
use Knotch One to drive results
use Knotch One to drive results
Knotch Playbooks
From brand to demand:
How to maximize content impact across the buyer journey
From brand to demand: How to maximize content impact across the buyer journey
“Establishing a content framework aligned to your buyer’s journey takes time. It’s a lot of planning and work to build up the entire content library and put in place the tracking mechanisms. But once you do it, you can be more nimble and adjust to changes in audience and business needs.”
