Meet the Knotch Leadership Team
Trusted by the largest (and now smartest) brands in the world.
“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”
"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”
"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”
We’re the authority in content strategy
& thought-leadership
Discover key insights from Knotch’s AI marketing workshop featuring Robert Rose and Joe Lazer. Learn how AI enhances content creation, personalization, audience understanding, and workflow efficiency—without replacing human creativity.
Don’t ignore low-scroll, low-time pages—learn how high recirculation can drive 4.5x more conversions. Unlock hidden revenue potential with data-driven content strategies from Knotch Labs. 🚀
Forrester reports that content intelligence is no longer optional—it’s critical for marketers aiming for real business impact. Learn how AI, smarter measurement, and data-driven insights can transform your content strategy.
More engagement isn’t always better. Knotch analyzed 15,000+ pages and found the ideal balance of scroll depth (40–50%) and time on page (2–3 min) drives the highest audience sentiment. Learn how to optimize content for maximum impact.
Discover key strategies for content leadership in the first 100 days. Learn from industry leaders at Knotch's workshop as they share insights on defining goals, fostering collaboration, prioritizing audiences, and driving impact.
Discover why the modern organization demands a top-level content leader to drive strategy, coordination, and ROI. Explore how visionary brands like JP Morgan, Goldman Sachs, and Citibank are redefining content leadership to meet evolving audience needs.
Explore Charles Handy's Shamrock Organization Model and its relevance to AI-driven content teams. Learn how core employees, freelancers, and outsourcing integrate with AI to shape the future of content strategy and production."
Discover how lessons from Michelangelo's Sistine Chapel commissions can transform your content strategy. Learn to write creative briefs that inspire high-performing, audience-focused content.
Explore enterprise content governance—strategies, challenges, and tools to ensure content aligns with business goals and drives measurable outcomes.
Learn how content intelligence can transform your content into a powerful growth engine. Discover how advanced insights and AI-driven optimization can help you align content with business goals, enhance customer journeys, and drive measurable results like conversions and brand loyalty.
Discover why content intelligence and web analytics are essential partners for measuring content success. Learn how combining these tools provides meaningful data, scalable structure, and actionable insights to enhance your content strategy, boost ROI, and drive audience engagement.
In the world of content marketing, it’s easy to feel swamped by the endless sea of metrics available. How do you pinpoint the key indicators that truly drive business outcomes like brand awareness, lead generation and conversions?The secret lies in distinguishing between leading indicators, which provide early signals on content performance, and lagging indicators, which confirm whether your efforts hit the mark. Understanding how these two types of metrics work in tandem can transform your approach to measuring content success and ensure your strategy aligns with long-term business goals.