From Efficiency to Effectiveness: AI’s Role in Modern Marketing
While only 65% of marketers are currently using AI for marketing purposes, a whopping 95% of those that do use it find it valuable, according to Knotch research. But what exactly should content marketers be leveraging AI for? Move beyond the misconception that AI is solely for efficiency and speed, and understand how improper use can lead to generic, duplicative content. Join Andrew Bolton, SVP and Chief Customer Officer at Knotch, and Mallory Russell, VP of Global Content Marketing at Square, to explore how to harness AI to drive performance, focusing on quality over quantity. Learn about the transformative power of AI in modern marketing, including strategies for personalization at scale, to enhance your marketing effectiveness.
In this Session you will learn:
In this Session you will learn:
- Best practices for integrating AI into your marketing strategy to maximize its benefits
- How AI can be harnessed to drive significant marketing performance improvements, not just volume
- The risks of improper AI use and how to avoid the speed trap
- Strategies for using AI to personalize content and CTAs at scale
- How Square is integrating AI into their content strategy
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Trusted by the largest (and now smartest) brands in the world.
“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”
"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”
"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”
See how KPMG, Zillow, Bank of America
use Knotch One to drive results
use Knotch One to drive results
Knotch Playbooks
From brand to demand:
How to maximize content impact across the buyer journey
From brand to demand: How to maximize content impact across the buyer journey
“Establishing a content framework aligned to your buyer’s journey takes time. It’s a lot of planning and work to build up the entire content library and put in place the tracking mechanisms. But once you do it, you can be more nimble and adjust to changes in audience and business needs.”
