Why Content Is Currency for the Modern CMO

Featuring:

  • Lauren Boyman, CMO at KPMG Americas
  • Kim Rosenblum, CMO at Betterment
  • Michael Liersch, Head of Advice and Planning at Wells Fargo
  • Mallory Russell, Vice President of Global Content and Web at Square
  • Moderated by Knotch CEO Anda Gansca

This lively session explored how content provides a valuable exchange with customers for data, consideration, preference or service while drawing in audiences.

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“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach.  With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”

Ben Bishop
Director, Digital Marketing, Insperity

"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”

Ravi Kandikonda
CMO, Zillow

"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”

Brandon Lawson
Director of Content Strategy, Smile Train