Case Study: How Knotch helped Realtor.com® rebuild its B2B journey
What happens when a high-performing website stops delivering on its KPIs? For Realtor.com®, declining B2B conversions revealed a critical issue: the gap between traffic and true performance.
In partnership with Knotch, the marketing team transformed their site from a static experience into a continuous optimization engine that drove measurable gains in engagement, conversion, and revenue. By shifting from reporting to real-time insight and action, Realtor.com® unlocked a more effective, scalable approach to growth.
All while achieving 300% ROI on the initial investment.
Read the full case study to see how they did it.
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“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”
"The Knotch platform ensures that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”
"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”
