Content as Brand Currency with PayPal

This webinar featured Ian Cohen (Sr. Director, Global Creative Strategy and Production at PayPal), discussing the importance of viewing the content marketing relationship as "brand currency": an equal exchange of value and attention.

Become a thought leader

The Modern Content Enterprise in the AI Era: Six Favorites Takeaways

LLMs vs. SEO: Inside Knotch’s Latest Data on Evolving Audience Behavior

2025 Enterprise Content Marketing Benchmarks, Budgets, and Trends

Why Most Brands Fail at Audience-Centric Marketing - And How Yours Can Succeed - Key Takeaways

Why the Middle of the Audience Journey Deserves 6x More of Your Attention

AI Use Cases for Marketers: The Good, The Bad, and The Ugly Workshop - Key Takeaways

Turn ‘Underperforming’ Content into Conversion Gold

Forrester reports: Content intelligence is essential

The intelligent path to content optimization

Knotchimonials

Trusted by the largest (and now smartest) brands in the world.

“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”

Ben Bishop

Director, Digital Marketing, Insperity

"The Knotch platform ensures that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”

Ravi Kandikonda

CMO, Zillow

"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”

Brandon Lawson

Director of Content Strategy, Smile Train