Content as Brand Currency with PayPal

This webinar featured Ian Cohen (Sr. Director, Global Creative Strategy and Production at PayPal), discussing the importance of viewing the content marketing relationship as "brand currency": an equal exchange of value and attention.

Become a thought leader

Content Leadership: The First 100 Days – Insights for Success

The Rise of the Content Leader

Charles Handy’s Shamrock Organization Model: A Blueprint for AI-Driven Content Teams

What Michelangelo Can Teach Us About Crafting the Perfect Content Brief

‍The Missing Ingredient of Content Governance is…‍

A Guide to Leveraging Content Intelligence for Business Growth

Unlock Content Alchemy with Leading and Lagging Indicators

Does Your Brand Have Too Much Content?

8 Characteristics of High-performing Content: A Guide for Content Marketers

Knotchimonials

Trusted by the largest (and now smartest) brands in the world.

“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”

Ben Bishop

Director, Digital Marketing, Insperity

"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”

Ravi Kandikonda

CMO, Zillow

"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”

Brandon Lawson

Director of Content Strategy, Smile Train