3 stages of an organization's shift to demand generation | Blake Strozyk, Sr. Demand Gen Manager

Blake Strozyk's work in demand generation stems from his experience at Refine Labs, arguably a LinkedIn titan of thought leadership. Now at Transfix, he's taking what he learned and sharing it with us. We discuss the three stages a marketer might find themselves in when launching a new demand generation program:

  • Stage 1: Excitement
  • Stage 2: Apprehension
  • Stage 3: Decision Time

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  • 03:27 - What are the three stages of starting a new demand generation program?
  • 09:14 - Activity does not equal accomplishment. Don't wind up with meaningless metrics!
  • 10:12 - Stage 1: Excitement. Establish a baseline and communicate expectations.
  • 12:52 - Stage 2: Apprehension. Everyone wants to treat B2B like B2C.
  • 15:21 - Knowing historical numbers is important for proving current demand gen efforts
  • 16:07 - Root into business metrics, not marketing metrics.
  • 18:57 - Stage 3: Decision time. How do you know if you need to pivot?
  • 22:52 - How Blake is shifting his approach within a new-to-him industry
  • 25:19 - All three stages explained in 2 minutes
  • 27:22 - Lightning Round!
  • 31:11 - Final Thought: When you connect with other marketers it makes you better.

New episodes of Pros & Content are released every Tuesday.

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