Outside the Blog: Impactful and Unexpected Uses for Content that Drives Business Results
Featuring:
- Ian Port, Director of Content at Zillow
- Franklin Parrish, Senior Director, Brand, Marketing and Creative Services at Kaiser Permanente
- Amanda Curtin, Vice President of Content and Social Media at Synchrony
- Cindy Lewis, Global Head of Content Marketing at Square
- Moderated by David Brown, SVP/Head of Strategy at Knotch
At Content Connect 2024, we learned from enterprise marketing leaders at Synchrony, Kaiser Permanente, Zillow and Square who are testing the boundaries of where their content efforts can affect business outcomes.
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“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”
"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”
"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”
