Join Lisa Marcyes, Head of Social Media at Cohesity, as she discusses the transformative role of data, analytics, and AI in shaping marketing. She underscores the potential of employee social advocacy in enhancing brand reach, emphasizing the power of ‘people trusting people’ over brands. Lisa shares how AI expedites content creation and enables focus on strategic tasks. In contemplating the future, she predicts an increased value for video content and niche community discussions as AI-generated content proliferates. This insightful episode brings to light the need for a balanced blend of data-driven strategies and human connections in the evolving marketing landscape.

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New episodes of Pros & Content are released every Tuesday.