Introducing AIQ: Knotch’s New Performance-Driven Gen-AI Product

 Introducing AIQ: Knotch’s Gen-AI Product to Power Creation and Optimization of Performance-Driven Digital Experiences‍

It’s no surprise that in our digital-first world, the pressure on brands to deliver high-performing digital experiences is at an all-time high.

Yet, amidst the race to churn out more content, there's a critical component often overlooked: quality.

Knotch recognizes this gap and is proud to introduce AIQ, a revolutionary generative-AI capability within our digital intelligence platform, designed specifically for content-driven brands. 

AIQ: The Gen-AI Powerhouse Behind Performance-Driven Digital Experiences

Launching AIQ marks a pivotal moment for marketers seeking to elevate their content strategy. Gone are the days of generic gen-AI tools that prioritize speed and cost-efficiency over content excellence. With AIQ, Knotch shifts the focus to what truly matters: performance. By harnessing Knotch's proprietary audience and performance data, AIQ empowers marketers to create, optimize and deliver digital experiences that drive tangible business results.

“Everyone is looking at how AI can enhance their content marketing efforts,” said Mallory Russell, VP of Global Content and Web at Square. “Yet we’ve seen that the current breed of AI marketing tools focus on speed and quantity of content creation, rather than quality and performance, which can have a detrimental effect on brand equity and growth. We are excited about working with Knotch and their powerful new AIQ platform to create new, high-performing content that helps small businesses grow, while optimizing existing work in order to increase the efficiency of our content.” 

Performance-First Approach to Content Creation

At the heart of AIQ lies a dedication to performance-first content creation. Anda Gansca, Knotch CEO, emphasizes, "Performance is the foundation of content excellence." Unlike generic gen-AI tools, AIQ leverages a vast training data set based on billions of content characteristics and performance points, meticulously curated across industries and market segments. This data-driven approach ensures that each piece of content is tailored to the brand's unique identity and objectives. 

Continuous Optimization Through Data-Driven Insights

What sets AIQ apart is its continuous feedback loop. By tapping into the power of machine learning, AIQ perpetually learns from brand-specific performance data, refining content and web experiences for optimal results. Marketers gain access to actionable insights, enabling them to track performance across the customer journey and make informed decisions with a single click. 

Unlocking Key Features for Success

AIQ offers a plethora of features designed to streamline workflows and maximize impact: 

   
• Data-driven insights: Knotch AIQ uses an organization’s unique content-performance profile and brand guidelines to identify which content characteristics and experiences drive results.
   
• Net new content and versioning of content: Generate new content and update underperforming content with the characteristics of top-performing content.
   
• Conversion rate optimization: Identify CTA optimization opportunities to increase conversion rates and decrease time to conversion.
   
• Automated content tagging and site auditing: Eliminate manual tasks like content tagging and site audits, assigning low-level, tedious work to AI and allowing marketing teams to focus on the creative aspects of content creation.
   
• Predictive insights: Knotch AIQ predicts if content will perform well prior to publishing.

Join the AIQ Revolution

Request a demo of Knotch AIQ here.