7 Words That Summarize Our COVID-19 Virtual Roundtable Series
MARCH 19 – MAY 21, 2020
In case you missed our 10-episode virtual roundtable series on navigating COVID-19 and the road ahead, check out our series wrap-up. Catch the highlights of our hosts, Anda Gansca (CEO of Knotch), and Rachel Tipograph (CEO of MikMak), as they break it down with some of the best marketing and business leaders in the world.
COVID-19 Content & Communications Industry Landscape Reports
FOR OWNED CONTENT & PAID CONTENT
Knotch analyzed COVID-19 content & communications across key industries and brands, including number of content pieces, channels, messaging & tone of voice, key themes, links to each content asset, and publish dates for each content asset.
This 54-page report covers 12 industries, and dozens of leading brands, from April through June 2020.
Realigning Your Strategy Based On COVID Content Intelligence
Earlier this year we hosted a series of digital events with marketing leaders to discuss the changes to the content marketing industry brought on by the COVID-19 pandemic. Through those conversations, supplemented by polling data and content intelligence from the Knotch platform, we were able to gather a series of key insights that we feel will help content marketers in the months to come.
Brands talked about COVID-19 a lot in Q2 on their owned content hubs. But what exactly did they say? Using content intelligence from Knotch, and social listening from Influential, we found the biggest COVID-19 content producers, most salient COVID-19 content themes, and engagement and sentiment metrics.
MATTHEW KERBEL, HEAD OF MARKETING & BRAND STRATEGY AT CANOO
Matt knows that marketers are no stranger to a time of transition. With the pandemic we’re currently experiencing, he knows that putting audiences first is essential for the road ahead. We connected with Matt on the power of servant-based, mission-driven brand building and how only the truly creative will survive and thrive.