Content as Brand Currency with PayPal

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This webinar featured Ian Cohen (Sr. Director, Global Creative Strategy and Production at PayPal), discussing the importance of viewing the content marketing relationship as “brand currency”: an equal exchange of value and attention.

The Evolution of Combining Science and Art in Content Marketing
Why Content Is Currency for the Modern CMO
Outside the Blog: Impactful and Unexpected Uses for Content that Drives Business Results
Announcing Knotch One
Future of Martech, AI & Content: Opinions from Market Leaders
Intersection of Creativity and Performance in the Content World

Content as Brand Currency with PayPal

Content as Brand Currency with PayPal

The Evolution of Combining Science and Art in Content Marketing

Why Content Is Currency for the Modern CMO

Outside the Blog: Impactful and Unexpected Uses for Content that Drives Business Results

Announcing Knotch One

Future of Martech, AI & Content: Opinions from Market Leaders

Intersection of Creativity and Performance in the Content World