Workshop: How to Be Distinct & Relevant in the AI Content Arena

How to be both distinct and relevant in the AI content arena

The fast-emerging arena of language generation risks even more saturation of content, especially in industries like financial services, where there is no shortage of content. The sea of sameness is about to get bigger and deeper.

Our expert panel will explore how to pursue the important strategies of relevance and distinctness, and how AI could actually help rather than hinder on these fronts. We will discuss:

Relevance:

  • AI takes on more routine tasks, leaving more time for conceptual thinking
  • AI informs segment understanding to inspire more relevant content efforts
  • AI scales content versions/atoms to meet segment needs

Distinctness:

  • How content should stand out, and be remembered
  • The role of resonance by meeting a need your audience truly cares about
  • How to track your competitors to understand white space opportunities

Find Your Content's Unique Voice

Join us to discover how AI can be your ally in creating content that resonates and stands out.

Watch Now: Workshop: How to be both distinct and relevant in the AI content arena

Hosts

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8 Characteristics of High-performing Content: A Guide for Content Marketers

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“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach.  With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”

Ben Bishop
Director, Digital Marketing, Insperity

"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”

Ravi Kandikonda
CMO, Zillow

"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”

Brandon Lawson
Director of Content Strategy, Smile Train