What's Next for Content in 2022? with VaynerX

What's Next For Content in 2022?

This webinar featured Andrea Sullivan (CMO at VaynerX), discussing what was popular for content marketing in 2021 and what to expect for 2022.

Become a thought leader

Tomorrow’s CMOs are turning websites from destinations to decision engines

The customer journey was already warped. AI just made it weirder.

Connecting Content Strategy to the Audience Journey: What the Experts Agreed On

What do tomorrow’s CMOs think about the future of websites? These 5 insights may surprise you

Clarity > Clutter: Mastering Journey Efficiency with Knotch Data

Beyond the Logo: How Brands Can Build Thematic Distinctness

LLM Traffic Share Continues to Grow: New Data from Knotch

Outperforming in Organic Search & LLM Discoverability — Key Takeaways 

Building the Business Case for Thought Leadership in the AI Era - Key Takeaways

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“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach.  With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”

Ben Bishop
Director, Digital Marketing, Insperity

"The Knotch platform ensures that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”

Ravi Kandikonda
CMO, Zillow

"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”

Brandon Lawson
Director of Content Strategy, Smile Train