Vayner x Knotch Super Bowl After Party moderated by Jim Stengel

Vayner x Knotch Super Bowl After Party

Moderated by Jim Stengel

Top marketing, comms & brand executives join in for a panel discussion about Super Bowl LV (2021). Topics included the ads & content that caught consumer attention, the role of creative on both TV & social, and why some brands chose to sit this one out.

MODERATOR:
Jim Stengel (The CMO Podcast)

CO-ORGANIZERS:
Anda Gansca (Knotch)
Gary Vaynerchuk (VaynerX)

PANELISTS:

Panel 1 (0:00)
Julie Haddon (SVP of Brand & Consumer Marketing at the NFL)

Panel 2 (6:50)
Jared Isaacman (CEO of Shift4 Payments)
Rick Shadyac (CEO of St. Jude Children’s Research Hospital)

Panel 3 (32:00)
Casey Hurbis (CMO of Rocket Mortgage)
Jack Hollis (SVP of Automotive Operations at Toyota)
John Sass (VP of Advertising at Scotts Miracle-Gro)
Monica Mody (VP Marketing, Anheuser-Busch)
Todd Kaplan (VP Marketing, PepsiCo)

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“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach.  With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”

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Director, Digital Marketing, Insperity

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CMO, Zillow

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Brandon Lawson
Director of Content Strategy, Smile Train