Fast-Growing Brands Making Big Strides with Content with Ally Financial, Simple Mills, & Oura

As we begin 2021

We’re seeing more trailblazers emerge in the area of content. On Thursday, January 28th from 2-3pm ET, Knotch, Ally Financial, Simple Mills and Oura joined together to highlight winning brands that are making big strides with content.

Panelists Included:

  • Jennifer Brockington - Senior Director of Brand, Consumer Marketing & Research at Ally Financial
  • Todd Hassenfelt - Senior Director of Ecommerce at Simple Mills
  • Jessica English - Head of Brand at Oura & former Head of Brand Marketing at Dropbox
  • Andrew Bolton - SVP & Chief Client Officer at Knotch

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“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach.  With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”

Ben Bishop
Director, Digital Marketing, Insperity

"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”

Ravi Kandikonda
CMO, Zillow

"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”

Brandon Lawson
Director of Content Strategy, Smile Train