How to be both distinct and relevant in the AI content arena

The fast-emerging arena of language generation risks even more saturation of content, especially in industries like financial services, where there is no shortage of content.  The sea of sameness is about to get bigger and deeper.  

Our expert panel will explore how to pursue the important strategies of relevance and distinctness, and how AI could actually help rather than hinder on these fronts.  We will discuss:

Relevance:

• AI takes on more routine tasks, leaving more time for conceptual thinking
• AI informs segment understanding to inspire more relevant content efforts
• AI scales content versions/atoms to meet segment needs

Distinctness: 

• How content should stand out, and be remembered
• The role of resonance by meeting a need your audience truly cares about
• How to track your competitors to understand white space opportunities

Find Your Content’s Unique Voice

Join us to discover how AI can be your ally in creating content that resonates and stands out.

Watch Now:  Workshop: How to be both distinct and relevant in the AI content arena

Hosts

• Gisele Góes — Director, Organic Growth, Chime
  
• Jamie Roô — Head of Wealth Management Digital Content, Morgan Stanley
• David Berkowitz — Founder, AI Marketers Guild
• David Brown — SVP, Head of Strategy, Knotch