Establishing Thematic Distinctness to Stand Out From the Crowd
Consumers are overwhelmed. They are constantly bombarded with countless messages and rarely have time to compare competitors. That’s why it is crucial to stand out from the crowd with distinct and memorable content marketing. Join us for this insightful session, led by David Brown, SVP and Head of Strategy at Knotch, and featuring Jenn Eldin, SVP and Head of Content Marketing at Bank of America, as they explore the importance of thematic distinctness and how to achieve it by following the data.
In this Session you will learn:
In this Session you will learn:
- Why understanding your buyer is critical to creating content that resonates
- The importance of consistently delivering your brand’s unique point of view across all interactions and touchpoints
- What it means to exceed expectations in content marketing and how to leave a lasting impression
- Why you should develop content that not only informs, but also grips your audience
- How to analyze performance data to identify what works, including topics, formats, lengths, tones, and structures
See more Content Masters Sessions
Trusted by the largest (and now smartest) brands in the world.
“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”
"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”
"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”
See how KPMG, Zillow, Bank of America
use Knotch One to drive results
use Knotch One to drive results
Knotch Playbooks
From brand to demand:
How to maximize content impact across the buyer journey
From brand to demand: How to maximize content impact across the buyer journey
“Establishing a content framework aligned to your buyer’s journey takes time. It’s a lot of planning and work to build up the entire content library and put in place the tracking mechanisms. But once you do it, you can be more nimble and adjust to changes in audience and business needs.”
