Last updated: December 30, 2019

Knotch, Inc. (“Knotch”) is committed to protecting your privacy. We have prepared this Privacy Policy to describe to you our practices regarding the Personal Data (as defined below) we collect from users of our website (the “Site”) with a link to this Privacy Policy, our survey units (“Surveys”) and our user demographics, interest reporting, and survey response services (collectively with the Site and Surveys, the “Services”).

Note that our Surveys are architected to not use, require, or accept Personal Data and the only way we have Personal Data about anyone is if it is voluntarily provided (i.e., in connection with support requests) or as required to contact our paying customers for account management purposes or to provide the Services.

1. Questions; Contacting Knotch; Reporting Violations. If you have any questions or concerns or complaints about our Privacy Policy or our data collection or processing practices, or if you want to report any security violations to us, please contact us at the following address, email, or phone number:

Knotch, Inc.
Attn: Support Team
52 Walker Street, 5th Floor
New York, NY 10013
(917) 512-8915

2. User Consent. By submitting Personal Data through our Site or Services, or by checking the tick box during the registration process or providing Personal Data by other means (i.e., when emailing support), you agree to the terms of this Privacy Policy and you expressly consent to the collection, use and disclosure of your Personal Data in accordance with this Privacy Policy.

3. A Note About Children. We do not intentionally gather Personal Data from users who are under the age of 16. If a child under 16 submits Personal Data to Knotch and we learn that the Personal Data is the information of a child under 16, we will attempt to delete the information as soon as possible. If you believe that we might have any Personal Data from a child under 16, please contact us at

4. A Note to Users in California. Please see our Privacy Notice for California Residents.

5. A Note to Users Outside of the United States. If you are located outside of the United States, you acknowledge and agree that your Personal Data may be processed for the purposes identified in the Privacy Policy – i.e., solely to manage an account or to respond to support or other inquiries. In addition, your Personal Data may be processed in the country in which it was collected and/or transferred and processed in other countries, including the United States, where laws regarding processing of Personal Data may be less stringent than the laws in your country. By providing your data, you consent to such transfer and processing. However, whenever we transfer your Personal Data, we will take all steps reasonably necessary to ensure that such data is treated securely and in accordance with this the Privacy Policy.

6. Types of Data We Collect.Personal Data” is defined in EU Directive 95/46/EC (the “EU Directive”) as data that allows someone to identify or contact you, whether simply from that information alone, or in combination with any other information which that person controls, including, for example, your name and e-mail address, as well as any other non-public information about you that is associated with or linked to any of the foregoing data. “Anonymous Data” means data that is not associated with or linked to Personal Data; Anonymous Data does not, by itself, permit the identification of individual persons. The EU Directive gives you the right to access information we hold about you. If you wish to request access to the information we hold about you in accordance with the EU Directive, this access request may be subject to a fee of £10 to meet our reasonable costs in providing you with details of the information we hold about you. If you wish to make such a request, please contact us at the email address listed in section 1. We collect Personal Data and Anonymous Data as described below.

Information You Provide to Us. We may collect Personal Data from you, such as your first and last name, e-mail, company name, and password when you create an account to log in to our Site (“Account”). If you provide us feedback or contact us via e-mail, we will collect your name and e-mail address, as well as any other content included in the e-mail, in order to send you a reply. We may also collect Personal Data from you when you report a problem with our Services or when we provide you with customer support via email or phone.

Information Collected via Technology.

Log Files. As is true of most websites, we gather certain information automatically on our Site and store it in log files. This information includes IP addresses, browser type, Internet Service Provider, referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information to analyze trends, administer the Site, track users’ movements around the Site, gather demographic information about our user base as a whole, and better tailor our Services to our users’ needs. For example, some of the information may be collected so that when you visit the Site again, it will recognize you and the information could then be used to serve information appropriate to your interests.

Surveys. In addition to any responses you might provide to a survey (which responses do not collect, or allow for the entry of, any Personal Data), surveys embedded on third party websites gather information regarding your activities on such third party websites such as the amount of time you spent on a webpage, how far down the webpage you scrolled down, and how long you watched a video on the webpage. Surveys also collect your anonymized IP address and aggregate demographic information through the use of Google Analytics Demographics and Interest Reporting. Surveys also collect information about the device you are using to view such third party websites such as the device type, the browser type, operating system, and other device information. Survey responses are shared with our customers for whom such surveys are conducted, but as noted above, such responses do not include any Personal Data.

Cookies. Like many online services, we use cookies to collect information. Cookies are small pieces of information that a website sends to your computer’s hard drive while you are viewing a website. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them). We use two broad categories of cookies: (1) first party cookies, served directly by us to your computer or mobile device, which are used only by us to recognize your computer when it revisits the Site; and (2) third party cookies, which are served by service providers on our Site, and can be used by such service providers to recognize your computer when it visits other websites.

Type of cookie Purpose
Essential Cookies These cookies are essential to provide you with the Services and to enable you to use some of its features. For example, they allow you to log in to secure areas of the Services and help the content of the pages you request load quickly. Without these cookies, the Services that you have asked for cannot be provided.
Functionality Cookies These cookies allow the Services to remember choices you make when you use the Services, such as login details. The purpose of these cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you visit the Site.
Analytics and Performance Cookies These cookies are used to collect information about traffic to the Services and how it is used. The information gathered does not identify any individual visitor. The information is aggregated and anonymous. It includes information like the number of visitors to the Services, the websites that referred them to the Services, the pages they visited on the Services, what time of day they visited the Services, and whether they have visited the Services before. We use this information to help operate the Services more efficiently, to gather broad demographic information and to monitor the level of activity on the Services.

We use Google Analytics, Mixpanel, Neustar and Alliant for this purpose. You can find out more information about these cookies at the following links:

Google Analytics:

You can prevent the use of Google Analytics relating to your use of the Services by downloading and installing the browser plugin available via this link:


For more information on what type of information Mixpanel collects, please visit the Mixpanel Terms of Use at and the Privacy Policy at You can prevent Mixpanel from using your information for analytics purposes by opting-out at


For more information on what type of information Neustar collects, please visit the Neustar Terms of Use at and the Privacy Policy at You can prevent Neustar from using your information for analytics purposes by opting-out at


For more information on what type of information Alliant collects, please visit the Alliant Privacy Policy at You can prevent Alliant from using your information for certain analytics purposes by visiting their Privacy Policy.

Disabling Cookies

You can typically remove or reject cookies via your browser settings. In order to do this, follow the instructions provided by your browser (usually located within the “settings,” “help,” “tools” or “edit” facility). Many browsers are set to accept cookies until you change your settings.

Further information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit and

If you do not accept our cookies, you may experience some inconvenience in your use of the Services. For example, we may not be able to recognize your computer and you may need to log in every time you visit our Site.

Pixel Tags. In addition, we use “Pixel Tags” (also referred to as clear Gifs, Web beacons, or Web bugs). Pixel Tags are tiny graphic images with a unique identifier, similar in function to cookies, which are used to track online movements of web users. In contrast to cookies, which are stored on a user’s computer hard drive, Pixel Tags are embedded invisibly in webpages. Pixel Tags also allow us to send e-mail messages in a format users can read, and they tell us whether e-mails have been opened to ensure that we are sending only messages that are of interest to our users.

Do Not Track. Some web browsers may transmit “do not track” signals to the websites and other online services with which your web browser communicates. There is no standard that governs what, if anything, websites should do when they receive these signals. We only listen to “do not track” signals from one web provider (Ghostery). You can opt out of knotch tracking here.

Flash LSOs. When third parties post videos through our Site, third parties may use local shared objects, known as “Flash Cookies,” to store your preferences for volume control or to personalize certain video features. Flash Cookies are different from browser cookies because of the amount and type of data and how the data is stored. Cookie management tools provided by your browser will not remove Flash Cookies. To learn how to manage privacy and storage settings for Flash Cookies, click here:

7. Use of Your Personal Data

General Use. We use your Personal Data in the following ways:

  • to operate, maintain, and improve the Services;
  • to manage your Account, including to communicate with you regarding your Account, if you have an Account on our Site;
  • to respond to your comments and questions and to provide customer service;
  • to send information including technical notices, updates, security alerts, and support and administrative messages;
  • with your consent, to send you marketing e-mails about upcoming promotions, and other news, including information about products and services offered by us and our affiliates. You may opt-out of receiving such information at any time: such marketing emails tell you how to “opt-out.” Please note, even if you opt out of receiving marketing emails, we may still send you non-marketing emails. Non-marketing emails include emails about your Account with us (if you have one) and our business dealings with you.
  • as we believe necessary or appropriate (a) to comply with applicable laws; (b) to comply with lawful requests and legal process, including to respond to requests from public and government authorities; (c) to enforce our Policy; and (d) to protect our rights, privacy, safety or property, and/or that of you or others; and
  • as described in the “Disclosure of your Personal Data” section below.

User Testimonials and Feedback. We often receive testimonials and feedback from users who have had positive experiences with our Services. We occasionally publish such content. We obtain the user’s consent prior to posting his or her name along with the testimonial.

Anonymous Data. We may create Anonymous Data from the Personal Data we receive about you and other individuals whose Personal Data we collect. Anonymous Data might include analytics information and information collected by us using cookies.  We make Personal Data into Anonymous Data by excluding information (such as your name) that makes the data personally identifiable to you.  We use this Anonymous Data to analyze usage patterns in order to make improvements to the Services.

8. Disclosure of Your Personal Data. We disclose your Personal Data as described below and as described elsewhere in this Privacy Policy.

Third Parties Designated by You. We may share your Personal Data with third parties where you have provided your consent to do so.

Third Party Service Providers. We may share your Personal Data with third party service providers to: provide the Services and Surveys; to conduct quality assurance testing; to facilitate creation of accounts; to provide technical support; and/or to provide other services to you.

Affiliates. We may share some or all of your Personal Data with our parent company, subsidiaries, joint ventures, or other companies under a common control (“Affiliates”), in which case we will require our Affiliates to honor this Privacy Policy.

Corporate Restructuring. We may share some or all of your Personal Data in connection with or during negotiation of any merger, financing, acquisition or dissolution transaction or proceeding involving sale, transfer, divestiture, or disclosure of all or a portion of our business or assets. In the event of an insolvency, bankruptcy, or receivership, Personal Data may also be transferred as a business asset. If another company acquires our company, business, or assets, that company will possess the Personal Data collected by us and will assume the rights and obligations regarding your Personal Data as described in this Privacy Policy.

Other Disclosures. Regardless of any choices you make regarding your Personal Data (as described below), Knotch may disclose Personal Data if it believes in good faith that such disclosure is necessary (a) in connection with any legal investigation; (b) to comply with relevant laws or to respond to subpoenas or warrants served on Knotch; (c) to protect or defend the rights or property of Knotch or users of the Site or Services; and/or (d) to investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy, or our Terms of Use.

9. Third Party Websites. When you click on a link to any third party website, you will leave our Site, Survey, or Service and go to another site, and another entity may collect Personal Data or Anonymous Data from you. We have no control over, do not review, and cannot be responsible for, these outside websites or their content. Please be aware that the terms of this Privacy Policy do not apply to these outside websites or content, or to any collection of your Personal Data after you click on links to such outside websites. We encourage you to read the privacy policies of every website you visit. The links to third party websites or locations are for your convenience and do not signify our endorsement of such third parties or their products, content or websites.

10. Security. We seek to use reasonable organizational, technical and administrative measures to protect Personal Data within our organization. Unfortunately, no transmission or storage system can be guaranteed to be completely secure, and transmission of information via the internet is not completely secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any Account you might have with us has been compromised), please immediately notify us of the problem by contacting us using the details in Section 1 above.

11. Retention. We will only retain your Personal Data until you close your Account, unless a longer retention period is required or permitted by law (for example for regulatory purposes).

12. Your Choices Regarding Information. You have several choices regarding the use of information we collect:

Access. You may access the information we hold about you at any time via your Account or by contacting us directly.

Email Communications. With your consent, we may send you promotional communications. You may indicate a preference to stop receiving further communications from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the e-mail you receive or by contacting us at Despite your indicated e-mail preferences, we may send you service related communications, including notices of any updates to our Terms of Use or Privacy Policy.

Move. Your Personal Data is portable – i.e. you to have the flexibility to move your data to other service providers as you wish.

Changing or Deleting Your Personal Data. You may change any of your Personal Data in your Account by sending an e-mail to You may request deletion of your Personal Data by us, and we will use commercially reasonable efforts to honor your request, but please note that we may be required to keep such information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our archives. We may also retain your information for fraud or similar purposes.

13. Changes to This Privacy Policy. This Privacy Policy may be updated from time to time for any reason. We will notify you of any changes to our Privacy Policy by posting the new Privacy Policy at and we will change the “Last updated” date above. You should consult this Privacy Policy regularly for any changes.