What Content Means to the C-Suite
For high-consideration brands, content is the glue that connects all other marketing tactics. But its multifaceted power is also a weakness. Many teams struggle to articulate the value of content to the rest of the org and especially to the C-Suite. This session will explore the power of content and how it can be used to drive business results.
Featuring:
- Mickey Neuberger, CMO, Realtor.com
- Jamie Domenici, CMO, Klaviyo
- Nicole Baer, CMO, Carta
- Moderated by Anda Gansca, CEO, Knotch