Featuring:
- Foundry 360 Chief Strategy Officer, Robin Riddle
- VP of Content at Bank of America, Jenn Eldin
This session at Content Connect 2024 provides a deeper understanding of how different content formats resonate with different generations, and how content marketers can use these insights to better understand how content factors impact audiences. Bank of America’s Jenn Eldin will share how she combines these elements to create content that drives business outcomes.