The Business Case for Content Intelligence Technology with Forrester & Wells Fargo
The Business Case for Content Intelligence
Several mounting trends — including constraints to third-party data, consumer expectations for brand authenticity, and pandemic-accelerated direct digital commerce initiatives — are forcing brands to drive more customer engagement through editorial content. Competition for time and attention is fierce, so brands are performing data-driven analysis of their content more than ever. It's this opportunity that content intelligence technologies are designed to meet. In this webinar presentation, guest speaker Ryan Skinner, Forrester's principal analyst for content intelligence & strategy, joins this Knotch webinar alongside Kurt Newsom, Commercial Banking Marketing Measurement Lead at Wells Fargo to discuss this new category of content intelligence; and why, when and how brands should invest in it.
Learn about:
- How data-driven content strategies can drive business outcomes
- What the three types of content intelligence technologies do
- How brands and content leaders should approach a content intelligence initiative
Become a thought leader
Become a thought leader
Trusted by the largest (and now smartest) brands in the world.
“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”
"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”
"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”
