Do a demo data deep-dive for increased conversions | Kim Roman, Senior Director of Demand Gen at TalkDesk
Do a Demo Data Deep-Dive to Increase Conversions | Kim Roman, Senior Director of Demand Generation at TalkDesk
Kim Roman & Ellen Schwartze discuss strategies around one of the most important pieces in a conversion journey: The Demo. Are the right people watching? Is it providing value for your potential customers and—of course—your business? Kim joined us to discuss strategy, data, efficacy, and on-demand ideas for web-based demos. (PS, if you’re not in a biz with demos, there’s still tons of value here. Pretend that instead of demo we're saying “freemium trial”, “product video”, “get a quote”, “book an agent”, “request more information”... you get the idea.)
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Episode Outline:
- Kim's background & career growth
- Data in personalization is key
- Where is the diminishing return on personalizing content?
- Don't personalize for personas; customize the journey for your audience's next best action
- Get your CMS data right from the beginning
- Setting demos up for the full funnel
- What KPIs indicate success or failure for demos??
- What additional context do you provide your sales team after someone engages with a demo?
- How Kim reacted to an email with the subject line, "Request a demo is dead."
- How do you know the demo is valuable to your audience?
- The Lightning Round
- Today demand gen is harder; prospects are smarter. How do you optimize for that?
- This #WeAreProspects commercial from Walnut.io made Kim LOL
- It's getting harder to generate results. New strategies and tactics will come from the next 12 months.
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