Jill Kramer, Chief Marketing & Communications Officer, Accenture | Data-Driven CMO

Jill Kramer, Chief Marketing & Communications Officer, Accenture

Connect with Jill Kramer
Connect with Anda Gansca
Follow Knotch on LinkedIn

Subscribe to Data-Driven CMO on Apple, Spotify, or your favorite podcast app.

Skip to…

  • 01:29 - Jill Kramer's journey to CMCO at Accenture
  • 07:16 - One key lesson: Different people are driven by different things.
  • 10:00 - What's the hardest thing to explain to non-marketers?
  • 12:16 - Don't let marketing's contribution be over-simplified.
  • 14:47 - What role does data play and who do you share it with?
  • 17:35 - Look outside of marketing data to drive confidence.
  • 19:46 - Business data is less debatable than marketing data alone.
  • 22:34 - You deserve the right context to make decisions.
  • 23:27 - Teams focus on the beginning or end of a journey. There's a lot you miss if you don't see the middle.
  • 25:01 - How Accenture is trying to connect the journey data dots
  • 27:21 - All teams need the same source of truth, and to know how to take action on it.
  • 28:21 - It's not about "fail fast." Are you learning? Getting better data? New examples?
  • 30:26 - If you don't know your end goal, you're not ready to begin.
  • 33:00 - What lessons did you learn from 2020? What will change as Jill looks to the next 12 months?
  • 38:23 - Recession is another word for 'change.' The ability to change quickly, effectively, and efficiently will drive performance and growth.

New episodes of Data-Driven CMO are released every Thursday. See more episodes

Become a thought leader

What Michelangelo Can Teach Us About Crafting the Perfect Content Brief

A Guide to Leveraging Content Intelligence for Business Growth

Unlock Content Alchemy with Leading and Lagging Indicators

Does Your Brand Have Too Much Content?

8 Characteristics of High-performing Content: A Guide for Content Marketers

Why Your Content Roadmap Needs an Urgent Update

Why the End of Your Customer Journey Is More Important Than the Beginning

RESEARCH REPORT: AI Adoption In Marketing — The Game Changer You Can’t Afford to Ignore

Unlocking the Power of AI

Knotchimonials

Trusted by the largest (and now smartest) brands in the world.

Get A Demo
See Knotch One

“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach.  With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”

Ben Bishop
Director, Digital Marketing, Insperity

"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”

Ravi Kandikonda
CMO, Zillow

"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”

Brandon Lawson
Director of Content Strategy, Smile Train