.svg){kind=logo}
Makes every piece count. Figuratively. Literally.
Makes every piece count. Figuratively. Literally.
Content teams must be able to connect content to business results. Knotch measures engagement, sentiment, conversion, and journey data on every page, showing the true business impact impact of every page - whether your goals are brand building and engagement, or conversion and revenue.
Data is your content’s truth serum. That why we collect engagement, sentiment, conversion, and journey data sitewide - to uncover what’s working, what’s not, and tell you why.
Diagnoses the problem. Figuratively. Literally.
Diagnoses the problem. Figuratively. Literally.
Knotch’s always-on surveys are your content’s truth serum. They uncover what’s working, what’s not, and why, with feedback straight from your audience. They dive deeper with follow-up questions that diagnose issues and drive actionable insights.
Data is your content’s truth serum. That why we collect engagement, sentiment, conversion, and journey data sitewide - to uncover what’s working, what’s not, and tell you why.
Self Aware. Self Improving.
Self Aware. Self Improving.
Knotch’s AI learns from your unique content performance data, continuously learning what works best. It refines your strategy, optimizes existing pieces, and guides new content creation—tailoring every move to increase performance.
Data is your content’s truth serum. That why we collect engagement, sentiment, conversion, and journey data sitewide - to uncover what’s working, what’s not, and tell you why.
And a whole lot more
And a whole lot more
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Trusted by the largest (and now smartest) brands in the world.
“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach.  With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”
"The Knotch platform ensures that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”
"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”
See how KPMG, Zillow, Bank of America
use Knotch One to drive results
use Knotch One to drive results
Knotch Playbooks
From brand to demand:
How to maximize content impact across the buyer journey
From brand to demand:
How to maximize content impact across the buyer journey
“Establishing a content framework aligned to your buyer’s journey takes time. It’s a lot of planning and work to build up the entire content library and put in place the tracking mechanisms. But once you do it, you can be more nimble and adjust to changes in audience and business needs.”
We’re the authority in content strategy
& thought-leadership
Discover why brand websites are becoming the new source of truth in an AI-driven world. Learn how to build credibility through trust signals, content governance, and user-first design—and why trust is now your greatest competitive advantage.
AI is reshaping how brands get found. Learn the key insights from experts at New York Life, Novartis, and New Media Advisors on user intent, crawlability, FAQs, governance, and the new KPIs that define discoverability in the LLM era.
Knotch Labs’ latest pilot study reveals that AI tools like ChatGPT and Google Gemini are influencing 35% of brand visits—long before analytics can track them. Discover how “Trojan Horse traffic” is redefining marketing attribution and what metrics to watch next.
Discover key takeaways from top brand leaders on aligning strategy, content, and AI to create authentic, coherent brand experiences.
Most brand websites are digital graveyards—full of outdated, buried, or forgotten content. But in the era of generative AI, these neglected assets can either haunt your brand or fuel new growth. This article from Knotch explores how to transform your site into a living, learning ecosystem that attracts both human visitors and AI-driven discovery. Learn how to prune outdated pages, optimize content for LLMs as well as people, understand evolving audience journeys, and use continuous feedback loops to keep your website vibrant, discoverable, and conversion-ready. Select 12 more words to run Humanizer.
Discover how AI discovery and SEO work better together, not in competition. Knotch Labs data shows that SEO continues to drive high-intent conversions — while AI-powered referrals deliver fast-growing, decision-ready traffic.
Knotch research shows how AI referrals reshape the funnel—creating a “missing middle” where consumers linger and conversions take new paths.
Experts reveal why linear funnels are obsolete—and how data, intent, and post-purchase content power today’s multi-path audience journeys.
Are websites dying—or just evolving? At Knotch’s NextGen CMO event, rising marketing leaders shared their surprising perspectives on how AI is reshaping websites, SEO, and brand control. Discover five key insights on what tomorrow’s CMOs really think about the future of websites.
Discover how streamlined mobile pathways outperform desktop journeys in conversion efficiency. Learn why fewer steps, sessions, and distractions lead to faster results—and how marketers can apply mobile-first principles to boost ROI.
Most brands struggle to stand out without their logo. Discover insights from Kaiser Permanente and Bank of America on how thematic distinctness—through audience relevance, unique value, emotional resonance, and consistent signals—can make your brand instantly recognizable.
Learn how to win in today’s evolving search landscape with expert insights from Knotch, University of Phoenix, and New Media Advisors. From LLM visibility to the crocodile mouth effect, discover 9 actionable strategies to future-proof your SEO.
