Future of Martech, AI & Content: Opinions from Market Leaders

Featuring:

  • Alex Atzberger, CEO of Optimizely
  • Vivek Sharma, CEO of Movable Ink
  • Steve Reny, CEO of Acquia
  • Anda Gansca, CEO of Knotch
  • Moderated by Brian Andersen, Partner at Atlas Tech Group

Content is king! While this has always been true for marketing, artificial intelligence has the potential to radically alter historical practices. At Content Connect 2024, four leading software CEOs will discuss the current state of the industry, and how to most effectively create, manage, optimize and measure your marketing content in this shifting environment.

Become a thought leader

Can AI finally fulfill the promises of personalization?

Your Best Content Isn't the Most Read. It's the Most Continued.

Key Takeaways: Transforming Content Structures for Talent & Technology

Knotch’s guide to hiring a Content Architect

Introducing Knotch CRM Integration: Connect offline outcomes to the content that drives them

The road ahead: What content professionals can expect as 2026 unfolds

AI is breaking down marketing silos. Is your team ready?

How Search and Discovery Changed in 2025 — According to Knotch Labs

Key Takeaways: Visibility, Value, and Velocity in the Content Ecosystem of 2026

Knotchimonials

Trusted by the largest (and now smartest) brands in the world.

Get A Demo
See Knotch One

“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach.  With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”

Ben Bishop
Director, Digital Marketing, Insperity

"The Knotch platform ensures that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”

Ravi Kandikonda
CMO, Zillow

"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”

Brandon Lawson
Director of Content Strategy, Smile Train