Future of Martech, AI & Content: Opinions from Market Leaders

Featuring:

  • Alex Atzberger, CEO of Optimizely
  • Vivek Sharma, CEO of Movable Ink
  • Steve Reny, CEO of Acquia
  • Anda Gansca, CEO of Knotch
  • Moderated by Brian Andersen, Partner at Atlas Tech Group

Content is king! While this has always been true for marketing, artificial intelligence has the potential to radically alter historical practices. At Content Connect 2024, four leading software CEOs will discuss the current state of the industry, and how to most effectively create, manage, optimize and measure your marketing content in this shifting environment.

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“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach.  With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”

Ben Bishop
Director, Digital Marketing, Insperity

"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”

Ravi Kandikonda
CMO, Zillow

"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”

Brandon Lawson
Director of Content Strategy, Smile Train