How to Outperform in Organic Search & LLM Discoverability
Organic content is entering a new era with LLMs and AI search. Learn practical frameworks and real-world strategies for improving discoverability and maximizing content ROI in this hands-on session.
Panelists
Scott Gardner
Scott Gardner
Partner, New Media Advisors
Cooper Nelson
Cooper Nelson
Sr. Director of Content Strategy, University of Phoenix
David Brown
David Brown
SVP, Head of Strategy, Knotch (Moderator)
Agenda
Join us on Thursday, July 17, for a hands-on workshop called How to Outperform in Organic Search & LLM Discoverability, and to meet a group of leaders who have found their success inside and outside of the google arena.
David Brown, SVP, Head of Strategy at Knotch will talk with Scott and Cooper, each a renowned expert and trusted advisor in their respective fields, and all are expanding their search horizon into discoverability beyond Google.
We will cover topics and questions around:
- How the SEO playbook is shifting from keywords, links and rankings to user intent relevance and authority.
- How organic growth extends into broader discoverability strategies.
- The meaning and importance of brand authority in LLM discoverability.
- Content discovery on new platforms (e.g., TikTok, Instagram, YouTube).
- Expanded role of the search marketer to content architect.
- Roadmapping to prioritize tests and implement new strategies.
What’s Knotch?
What’s Knotch?
All-in-one platform for content intelligence & optimization. Knotch One enables you to prove and improve your content’s performance - making all content your top performing content.
Trusted by the largest (and now smartest) brands in the world.
“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”
"The Knotch platform ensures that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”
"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”
We’re the authority in content strategy
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