Growth Predictions for 2023

We talk to marketing leaders every day, and interviewed CMOs, VPs, heads-of, and more for our Pros & Content and Data-Driven CMO podcasts. Now, we're sharing the trends and predictions we gleaned from these conversations.

Hosts

  • Anda Gansca — CEO and Co-Founder; Host of Data-Driven CMO
  • Ellen Schwartze — Sr Director of Demand Generation; Host of Pros & Content
  • 03:46 - Our audience's predictions for 2023
  • 04:59 - How the recession prompts better data
  • 10:48 - Will lead volume be a key marker of success in 2023?
  • 12:06 - Prediction #1: Death of the cheap acquisition
  • 15:48 - The importance of organic growth (and content's role in it)
  • 17:43 - Marketers have struggled with the wrong metrics
  • 19:49 - You have to align on business strategy first
  • 23:38 - Prediction #2: Brand budgets will be cut
  • 28:11 - Prediction #3 - Every marketing dollar will be scrutinized
  • 30:34 - The most important priority for marketers right now is delivering the same growth with less investment
  • 33:04 - GPT-3 and the next six months of marketing
  • 34:31 - A lean marketing team can't chase red herrings
  • 35:15 - Traditional analytics don't measure growth KPIs
  • 37:08 - Four ways to prove your marketing ROI

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