Outside the Blog: Impactful and Unexpected Uses for Content that Drives Business Results

Chris Koehler, Chief Marketing Officer, Box

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Visual learner? Check these out:

(03:41) – Chris Koehler’s path to CMO wasn’t traditional
(09:01) – What is the hardest thing to explain to non-marketers?
(11:24) – Of all the functions Chris has run, which was the hardest?
(13:09) – A CMO has to proactively reinvent and disrupt processes
(15:29) – What prompts a CMO to change plans
(18:49) – How marketing collaborates with teams for deeper insights
(21:37) – Companies are stepping back to ask what works
(24:31) – Where does the data team sit in relation to marketing?
(28:26) – Failing fast still needs you have to measure it against what failure is.
(29:55) – What is the decision making culture, and how does data play into it
(31:38) – How do you think about the customer journey?
(35:30) – The acquisition journey extends to customer success, too
(37:54) – Upselling current customers will be reliable in tight economic conditions
(39:33) – Customers will choose their own path, even if it’s in the Metaverse