The Evolution of Combining Science and Art in Content Marketing

Featuring:

Foundry 360 Chief Strategy Officer, Robin Riddle
VP of Content at Bank of America, Jenn Eldin

This session at Content Connect 2024 provides a deeper understanding of how different content formats resonate with different generations, and how content marketers can use these insights to better understand how content factors impact audiences. Bank of America’s Jenn Eldin will share how she combines these elements to create content that drives business outcomes.

Missed the live event?

Access all the sessions from Content Connect 2024 – a conference attended by over 300 marketing professionals who use content to engage customers and drive business results.