Discover how enterprise content governance frameworks ensure alignment with business outcomes. Learn about tools, best practices, and the role of content intelligence as the North Star for effective governance.

Learn how content intelligence can transform your content into a powerful growth engine. Discover how advanced insights and AI-driven optimization can help you align content with business goals, enhance customer journeys, and drive measurable results like conversions and brand loyalty.

In the world of content marketing, it’s easy to feel swamped by the endless sea of metrics available. How do you pinpoint the key indicators that truly drive business outcomes like brand awareness, lead generation and conversions?The secret lies in distinguishing between leading indicators, which provide early signals on content performance, and lagging indicators, which confirm whether your efforts hit the mark. Understanding how these two types of metrics work in tandem can transform your approach to measuring content success and ensure your strategy aligns with long-term business goals.

At Knotch, we hear from marketing and content leaders every week that they need to scale their content output – for new channels, for more organic search traffic, for campaigns, for thought leadership, for personalization engines, for new journey stages, for regions, countries, markets.

In today’s fast-paced marketing landscape, high-performing content is more crucial than ever. With the digital space becoming increasingly saturated, standing out requires more than just good writing; it demands content that not only captures attention but also drives measurable business results that matter. High-performing content is defined as content that garners high visibility and significant business impact, measured by key performance indicators such as acquisition, retention, conversion and brand perception. Engagement is not a business outcome — important as the means, but not the end goal.

Content marketing is moving from the sidelines to being front and center as strategies, plans, and tactics are developed and executed. In Knotch’s humble view, go-forward roadmaps for content need an urgent update to capture all the opportunities for growth that face marketers.

This session at Content Connect 2024 explored how content will explore how content provides a valuable exchange with customers.

Beam Content's Brooklin Nash and Sam Hembree discuss how a solid piece of B2B content can work for multiple goals and KPIs, for multiple audiences.

Explore how Content Intelligence can revolutionize your financial services marketing journey. Learn about the current challenges in finserv content and discover how our platform can help you understand your audience, reduce waste, increase conversions, and optimize your customer journey.

The missing middle is the mid-touch customer journey data that shows you how content and other webpages influence conversions.

Replay of our webinar with the Andrea Sullivan, CMO at VaynerX, about content marketing trends to expect in 2022.

That's right. There's no such thing as vanity metrics. All metrics are useful — learn how to leverage data to find the right insights.