Your Secret Weapon for Content Performance: Meet Recirculation Rate
Discover why recirculation rate is the key to content performance. Join Knotch experts to learn how to optimize pathways and boost your conversions.
Panelists
Tommy Shaker
Tommy Shaker
Manager of Value Delivery, Knotch
Erin Malloy
Erin Malloy
Director, Content Strategy and Analytics, Knotch
Landon Cowan
Landon Cowan
Group Account Director, Strategy, Knotch
Keith Wiegold
Keith Wiegold
Sr. Director, Content Strategy, Knotch
Agenda
Many enterprises think their content isn’t performing because it’s not getting attention in the first place. But in reality, what makes content fail to convert is a lack of continuation. It turns out that the best engagement metric to track a successful conversion isn’t time spent on the page or how long someone scrolls, but rather it’s whether they clicked through to another section of your site. In this workshop from Knotch, we’ll take a look at our latest research and reframe recirculation rate as the defining metric of content effectiveness.
In this workshop, a panel of content experts from Knotch will share their individual approaches to improving recirculation and accelerating journey progression, from identifying high-friction “drop-off” moments to designing content ecosystems that move audiences seamlessly from first touch to high-value action. Grounded in real performance data and evolving audience behavior (including AI-influenced discovery patterns and fragmented, multi-session journeys) this session will explore how modern websites must operate not as static destinations, but as dynamic journey engines.
We will cover topics and questions around:
1. New Rules of Content Visibility
2. Proving Value: Measurement, Attribution & ROI
3. Velocity: Operating in a High-Frequency Content Environment
4. Trust, Safety & Authenticity in a Synthetic Content World
5. The Evolution of Formats & Channels
6. The Business of Content: Economics, Teams & Tech Stacks
Traffic gets visitors in the door, but recirculation is what keeps them moving. Join us for a candid, cross-functional look at how to build momentum that compounds.
What’s Knotch?
What’s Knotch?
All-in-one platform for content intelligence & optimization. Knotch One enables you to prove and improve your content’s performance - making all content your top performing content.
Trusted by the largest (and now smartest) brands in the world.
“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”
"The Knotch platform ensures that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”
"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”
We’re the authority in content strategy
& thought-leadership
Knotch analyzed 18,500+ pages and found that recirculation rate—not scroll depth or time on page—is the strongest predictor of conversion. See why every 5-point lift in recirculation drives measurable gains and how to optimize for content continuation.
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