Journey To Performance: A Conversation With Realtor.com’s Jordan Blakley
Master modern marketing in this exclusive Knotch series kickoff with Realtor.com’s Jordan Blakley. Learn how to use content intelligence to transform your strategy into a powerful growth engine.
Panelists
Jordan Blakley
Jordan Blakley
Sr. Director of Online Marketing, Realtor.com B2B
Agenda
You’re invited to the first installment of our new marketing leadership series – conversations full of knowledge, ideas and lessons learned, and the thinkers behind them
Knotch is very excited to kick off a new series called “Journey To Performance,” in which we’ll be talking with some brilliant marketing leaders and hear more about their own journeys and insights.
We’re even more excited to be kicking it off with Jordan Blakley, senior director of online marketing (BTB) at Realtor.com® , whose recent collaboration we showcased in our latest partner success story. Jordan will bring us an honest, behind-the-scenes discussion on the evolution of modern marketing for enterprise brands — from the era of chasing traffic to today’s frontiers of using content intelligence to drive measurable business outcomes. Together, we’ll explore what it takes to build content strategies that can thrive as growth engines rather than languish as cost centers.
We will cover topics and questions around:
1. Jordan’s career journey at Realtor.com and her perspective on the changing role of the modern marketer
2. How, at Realtor.com, she uncovered a problem with underperforming content and was tasked with reversing negative trends
3. Whether in real estate or not, how to build enterprise content systems that balance brand storytelling, audience value, and measurable business performance
4. The growing influence of AI search, LLMs, and evolving consumer discovery behaviors on content strategy – and how to map the road ahead
What’s Knotch?
What’s Knotch?
All-in-one platform for content intelligence & optimization. Knotch One enables you to prove and improve your content’s performance - making all content your top performing content.
Trusted by the largest (and now smartest) brands in the world.
“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”
"The Knotch platform ensures that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”
"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”
We’re the authority in content strategy
& thought-leadership
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