The Knotch Story

We began our journey in 2013 in Silicon Valley as a small group of visionaries obsessed with giving consumers a voice online — a voice that would help shape their data profiles and identities in relation to the brands they loved. Our mission from Day 1 was to bring a more transparent feedback loop between consumers and brands online, knowing that this would make the internet a better place.

Today we think of content as the best conduit for that conversation between a brand and its customers, partners, employees, and investors. That is why we have made it our job to be THE Content Intelligence Platform that enables brands to become better listeners and storytellers.

We made the move to New York City in 2016, and are now a team of 70 data & design nerds, hard workers, and dog lovers. At Knotch, we’re proud of the work we do and the people that make it happen. We’re growing quickly, yet still staying true to our values of relentlessness, inclusiveness, and most of all transparency.

Join Us
Knotch office

Meet Us


Anda Gansca

Co-founder & Chief Executive Officer

Aron Tzimas

Co-founder & Chief Creative Officer

Maddie Hayes

VP of Customer Success
Garrison Gibbons

Garrison Gibbons

Head of People

Margeaux Welsh

VP of Accounts

Jamie Block

Sr. Director of Sales Operations

Ben Smith

EVP of Revenue

Jason Lee

VP of Finance
Andrew Bolton

Andrew Bolton

SVP, Chief Customer Officer
Chris Vitti

Chris Vitti

SVP of Marketing
Sekhar Vajjhala

Sekhar Vajjhala

VP of Engineering

Yassine Abouhazim

Front End Engineering Lead


52 Walker St., New York, New York 10013

Headquartered in NYC

  • 52 Walker St, Fl 5
    New York, NY 10013

  • (646) 450-3448

On the ground in

Los Angeles
San Francisco


Thanks, friends.

2020 World Economic Forum
Technology Pioneer
Best places to work in nyc

Knotch is the independent Content Intelligence Platform that helps CMOs and their teams measure and impact the outcome of their content efforts. Knotch enables marketers to measure content marketing performance across all owned and paid strategies and to take advantage of real-time content performance measurement to immediately optimize assets and channels. The Knotch platform shows marketers how to track content performance with invaluable qualitative content metrics using a real-time audience feedback unit and aggregates all metrics and content analytics on a content marketing metrics dashboard. The Knotch content intelligence software also provides access to critical content performance analysis and insights and delivers a content planning platform that enables CMOs to develop a content plan informed by competitor and publisher analysis.