Many marketers are now finding tactical successes with content, but the ability to leverage robust audience insights and customer journey maps is crucial to operational success.

Challenges: As the audience moves through their journey, their needs (both functional and emotional) change, and content is ideally placed to adapt and continue to answer these needs at the right time. Channel use also changes across the journey, so allowing content to be used across multiple channels is also important.

Join us as we talk with four marketing leaders on how they think about the intersection of audience journeys and content strategy at their organizations.