Revitalizing the CMO Role and Transforming Marketing | Jennifer Johnson, CMO, CrowdStrike
Join Anda Gansca and Jennifer Johnson
Join Anda Gansca, CEO of Knotch, as she chats with Jennifer Johnson, the CMO of CrowdStrike, about the constantly changing role of the CMO. They discuss the need for strong internal marketing, the strategic ties between marketing and finance, and how AI could reshape the marketing landscape. They also talk about the critical role of websites as key marketing tools. Tune in for insightful tips on building a coordinated growth strategy, boosting internal marketing, and using AI effectively in your marketing efforts.
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