From Efficiency to Effectiveness: AI’s Role in Modern Marketing

While only 65% of marketers are currently using AI for marketing purposes, a whopping 95% of those that do use it find it valuable, according to Knotch research. But what exactly should content marketers be leveraging AI for? Move beyond the misconception that AI is solely for efficiency and speed, and understand how improper use can lead to generic, duplicative content. Join Andrew Bolton, SVP and Chief Customer Officer at Knotch, and Mallory Russell, VP of Global Content Marketing at Square, to explore how to harness AI to drive performance, focusing on quality over quantity. Learn about the transformative power of AI in modern marketing, including strategies for personalization at scale, to enhance your marketing effectiveness. In this session you’ll learn: 

• Best practices for integrating AI into your marketing strategy to maximize its benefits
• How AI can be harnessed to drive significant marketing performance improvements, not just volume
• The risks of improper AI use and how to avoid the speed trap
• Strategies for using AI to personalize content and CTAs at scale
• How Square is integrating AI into their content strategy