Sandra Nudelman, Head of Consumer Data and Engagement Platforms at Wells Fargo, brings her experience across digital transformation in banking and fintech — as well as bold ideas and great taste in SciFi shows.

She and Anda Gansca, Co-Founder and CEO at Knotch, talk about Sandra’s experience working with and through data silos, leveraging data to empower the marketing stack, the importance of leading the race for data analyst talent, and the role of storytelling data (as well as data in storytelling).

New episodes of Category Makers and Wall Breakers are released every month.