Content Leadership: The First 100 Days.
Discover strategies to thrive as a content leader, align with stakeholders, and drive meaningful business impact—join us to learn from proven experts!
Panelists
David Moss
David Moss
Global Head of Content, Square
Jeanne Washington
Jeanne Washington
Sr. Director, Global Content Strategy, Morningstar
Ansley Murphy
Ansley Murphy
Sr. Director Performance Mktg. at ALSAC/St. Jude Children's Research Hospital
David Brown
David Brown
SVP, Head of Strategy, Knotch (Moderator)
Agenda
Content leaders are taking on new roles and responsibilities, with complex business and organizational demands. They are often learning the ropes in a new industry, or rapidly developing their skill set to survive and thrive. Their team may be viewed as a tactical “nice-to-have” cost center versus a strategic “point of difference” revenue contributor.
So how content leaders find success?
And should CMOs help their content leaders find that success?
Join us on Thursday, December 12th from 1-2PM ET for a hands-on content leadership workshop called The First 100 Days to meet a group of leaders who have found their success and get your questions answered.
David Brown, SVP, Head of Strategy at Knotch will talk with Ansley Murphy (St Jude Children’s Research Hospital), David Moss (Square), and Jeanne Washington (Morningstar) about how they have found their success in their roles.
We will explore topics like:
• Define what success looks like early
• Align with key stakeholders, especially the executive sponsor
• Dedication to audience centricity.Identify the high-impact issues.
• Securing early wins.
• Establish a learning culture that pursues constant improvement
• Strengthen the team
What’s Knotch?
What’s Knotch?
All-in-one platform for content intelligence & optimization. Knotch One enables you to prove and improve your content’s performance - making all content your top performing content.
Trusted by the largest (and now smartest) brands in the world.
“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”
"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”
"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”
We’re the authority in content strategy
& thought-leadership
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