Supercharging Growth: How to Do More with Less, with Novartis, Paul Hastings, and New Relic
To do more with less, companies are pulling together their top talent across content, data, and growth.
Customer journeys are driven by compelling content, served at the right time and in the right place. And the only way to achieve that is to think of these practices as one.
The good news is that across the board, content has taken on a more and more important role within organizations, and we've observed how brands are beginning to truly integrate content as the "fuel" that powers brand, demand, digital, and growth efforts.
The Pros & Content Community is bringing together two growth marketing leaders from the community to talk with them on how they are building growth teams to meet this new reality.
Host
- John von Brachel — VP, Head of Content Lab at Novartis
Guests
- Rachel Haaland Watson — Managing Director, Growth Marketing at Paul Hastings
- Andy Ramirez — VP of Growth Marketing at New Relic
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“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach. With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”
"The Knotch platform to ensure that we deliver high-performing content tailored to young home shoppers, enhancing their experience and driving better business outcomes.”
"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”
