Content So Good It Finds Its Own Audience (recording from Nov. 23, 2021)

Content So Good It Finds Its Own Audience

For this interactive workshop, Knotch's David Brown (SVP, Head of Strategy) hosted a conversation with Tomas Kellner (Chief Storyteller at GE) and Jonathan Dahl (VP and Chief Content Officer at Korn Ferry) regarding the best methods of content distribution.

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“Before Knotch we did not understand what content was driving business results. Now we understand which content moves the needle. Knotch’s cohesive reporting and insights paint a real picture of what’s happening on our website instead of the patchwork quilt that comes from a Google Analytics approach.  With Knotch we have been able to re-prioritize ad spend, route better leads to our SDR team, and inform our content development initiatives.”

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Director, Digital Marketing, Insperity

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CMO, Zillow

"Our partnership with Knotch has been highly successful, empowering us to leverage data-driven insights and refine our content strategy.”

Brandon Lawson
Director of Content Strategy, Smile Train