What Content Means to the C-Suite

For high-consideration brands, content is the glue that connects all other marketing tactics. But its multifaceted power is also a weakness. Many teams struggle to articulate the value of content to the rest of the org and especially to the C-Suite. This session will explore the power of content and how it can be used to drive business results.

Featuring:

  • Mickey Neuberger, CMO, Realtor.com
  • Jamie Domenici, CMO, Klaviyo
  • Nicole Baer, CMO, Carta
  • Moderated by Anda Gansca, CEO, Knotch
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Missed the live event?

Access select sessions and clips from Pros & Content 2024, which brought together content, data and marketing leaders to share best practices about using content to drive business results.

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