Knotch, Inc. (hereinafter “Knotch,” “we,” “us,” or “our”) is a leading content intelligence platform. Knotch has adopted these Trademark Usage Guidelines (the “Guidelines”) to maintain the integrity of our trademarks which are some of our most valuable assets. In order to preserve and protect the Knotch brand, it is essential that our trademarks and intellectual property are used properly. Please follow these Guidelines for using our trademarks properly in all communications, documents, and electronic messages.
These Guidelines apply to Knotch employees, customers, partners, licensees, outside vendors, and other third parties. If you are a licensee of a Knotch trademark or logo, your license agreement may have particular usage guidelines different than provided here. If so, please follow the specific guidelines in your agreement. If you are a licensee but have not been provided with special guidelines for usage of Knotch’s trademarks, then these Guidelines apply to your usage.
You may reference our products and services using Knotch’s trademarks as long as such references are: (1) truthful, fair, and not misleading; and (2) comply with these Guidelines. Knotch’s trademarks should never be used in a way that could cause anyone wrongly to believe that your products or services are offered, endorsed, or sponsored by Knotch or any of its subsidiaries.
Knotch may replace, update or modify our trademarks or these Guidelines at any time. Please check our web site frequently for changes. We appreciate your cooperation.
What are Trademarks?
Trademarks are best thought of as a type of consumer protection law: they help those seeking goods and services efficiently differentiate one supplier from another. The term “trademark” includes any word, name, symbol, or device—or any combination of those –that is used by a person or entity to identify and distinguish their goods and services from those offered by others, and to indicate the source or origin of their goods and services.
Do’s and Dont’s
Trademark Notices
Properly designate the status of Knotch’s trademarks by using the correct trademark symbol (® or ™) reflecting Knotch’s ownership of particular marks as set forth below. Also include an attribution of Knotch’s ownership in the following format: “Knotch™ is a trademark of ‘Knotch, Inc.’”
- In letters, memos, press releases, white papers, advertising, slides, foils, video, and other multimedia presentations:
- Properly designate (with ® or ™) all of Knotch’s trademarks at the most prominent use (usually a headline) and again on the first occurrence in copy; and
- In the case of presentation graphics, trademarks should be designated with the proper trademark symbol on each page, slide, and foil.
- In newsletters, magazines, and publications containing multiple articles:
- Properly designate (with ® or ™) all of Knotch’s trademarks on the first occurrence in the document, in headlines and on the first occurrence in every article in which they are used.
- In brochures, annual/quarterly reports, books, technical documentation, and other bound documents:
- Properly designate (with ® or ™) all of Knotch’s trademarks on the first occurrence in the document, in headlines, and on the first occurrence in text.
- In all charts or graphs, properly designate trademarks (with ® or ™).
- On all packaging, always use the trademark symbol in every reference.
Trademarks are Singular Adjectives, Not Verbs and Should Not be Made Possessive
Use the Knotch trademarks only as adjectives followed by the appropriate generic product or service noun describing the relevant product or service (e.g., “Knotch™ Measurement provides a complete view of your digital content performance”). Trademarks are adjectives used to modify nouns—the noun is the generic name of a product or service. As adjectives, Knotch’s trademarks should not be used in plural or possessive form or as verbs.
References to Knotch, Inc.
When Knotch is used to refer to our company, Knotch, Inc., rather than as a brand of product or services, then the rules for proper usage change slightly. Unlike trademarks, company names are proper nouns—they can be used in the possessive form and do not need to be followed by a generic term. Neither the ™ nor ® symbol should accompany references to Knotch as a company.
For example:
- Correct: Knotch helps brands measure the impact and outcome of their content efforts via real-time, actionable intelligence across their content investments.
- Incorrect: Knotch™ helps brands measure the impact and outcome of their content efforts via real-time, actionable intelligence across their content investments.
Ownership Assertion
Do not assert rights over the Knotch brand whether by incorporating our brand into your own product or service names, trademarks, logos, company names, or domain names or seeking a trademark or domain name registration for any term that includes the Knotch brand.
Knotch Logo Use
Do not make unlicensed use of Knotch logos, such as the “K” logo listed below. Third party use of Knotch logos requires a license or written permission from Knotch. If you are interested in obtaining a license to use a Knotch trademark or logo, please contact us at legal@knotch.com to discuss your proposed use.
Style of Use
When using Knotch’s trademarks: (i) use our logos exactly as they appear on our website and do not alter or distort their appearance in any way, for example, by adding your own design elements or changing the font, colors, or size; (ii) allow for clear space around our logos; and (iii) maintain the legibility of our logos and keep them sharp, clear, and well-produced. When using our word marks, you may not change its appearance by abbreviating it, incorporating it into acronyms, changing its spelling, using it in parts, or using improper capitalization.
No Trademark Bidding
Unless expressly permitted in an agreement between you and Knotch, you may not bid on a Knotch trademark (or any variant or extension thereof) as a keyword on any search engine, including, but not limited to Google AdWords, AdWords Express or any other similar online advertising service, or use a Knotch trademark (or any variant or extension thereof) in any form of paid advertising including, but not limited to, paid social and display advertisements.
No Tarnishment
You may not use a Knotch trademark in a disparaging or degrading manner.
Knotch Logos
The following is an illustrative, non-exhaustive list of logos and trademarks owned by Knotch. Because this list of logos and trademarks and their status could change over time, including as we add new products and services, please review this section in these Guidelines periodically. Please note that the absence of a product or service name or logo from the list below does not constitute a waiver of Knotch’s trademark or other intellectual property rights in that name or logo.
Knotch Word Marks
KNOTCH™
If you become aware of any usage of Knotch’s trademarks in violation of these Guidelines, please contact us at legal@knotch.com.
