Purpose-Led Storytelling with Hilton (recording from Nov. 17, 2021)

Purpose-Led Storytelling with Hilton

Lou Dubois, Director of Global Editorial Content at Hilton, creates purpose-led stories which highlight Hilton’s efforts on sustainability by sharing human stories, including a recently debuted mini docu-series, “Extending Our Stay.” Hear how Lou tracks this and other content strategies against business outcomes such as brand awareness and revenue.

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