Unleash your website’s potential and turn it into the ultimate growth machine.
PathwayIQ automates your customer journey & conversion analysis, unlocking data-driven decision making & igniting dynamic business growth.
Every conversion starts with a customer journey
But because of web analytic’s focus on single sessions and first/last touch attribution, marketers have always had a “missing middle” when it comes to understanding customer journeys-- leading to guesswork, waste and lost revenue.
PathwayIQ tracks the customer journey across first, last and middle touch so you can go from guessing to knowing
The Value Prop
PathwayIQ answers key marketing questions:
What pages are generating the most conversions?
What are the top converting channels?
What is the length of the customer journey?
What are your ‘golden pathways’?
Combinations of channels, pages and content that convert the best.
Super smart. Super easy. Super fast.
PathwayIQ makes it easy to deploy and get to insights quickly
Deploy in minutes
No external consultants or tricky
integrations required.
Automated site & event indexing
Our ultralight ktag runs across your site and indexes every
page, content asset and event automatically.
AI driven Insights & Reporting
No data analyst? Small team? No problem, our AI driven
insights and reporting help you take action quickly.
First-party data collection
You own the data, period. PathwayIQ
doesn’t sell or monetize your data