Live and breathe your growth marketing metrics | Avi Bhatnagar, Metallic.io

Live and breathe your growth marketing metrics | Avi Bhatnagar, Vice President of Growth, Metallic.io

Ellen Schwartze is joined by Avi Bhatnagar, VP of Growth at Metallic.io. They discuss how marketers can claim their seat at the table; tying marketing to revenue and shared outcomes; and the tenacity a growth marketer needs to succeed.

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Episode Outline:

  • (02:16) - Marketers now have a seat at the revenue table, and must track success against business KPIs
  • (04:18) - You have to constantly analyze what's happening.
  • (05:10) - What are the "deep funnel" metrics Avi looks at?
  • (06:58) - How can marketing work alongside revenue partners?
  • (08:09) - What skills guide a growth marketer?
  • (09:36) - You have to live and breathe the metrics in growth marketing.
  • (11:51) - How do you instill confidence in the data you have?
  • (15:12) - Show results, and measure in a way that is useful to the business beyond marketing
  • (19:10) - A growth marketer is always chasing what's next
  • (21:04) - Lightning Round!
  • (24:15) - Now is the time for growth marketers to make their mark by making an impact.

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