Three stages of an organization’s shift to demand gen | Blake Strozyk, Sr. Demand Gen Mangaer, Transfix

Blake Strozyk’s work in demand generation stems from his experience at Refine Labs, arguably a LinkedIn titan of thought leadership. Now at Transfix, he’s taking what he learned and sharing it with us. We discuss the three stages a marketer might find themselves in when launching a new demand generation program:

Stage 1: Excitement
Stage 2: Apprehension
Stage 3: Decision Time

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03:27 – What are the three stages of starting a new demand generation program?
09:14 – Activity does not equal accomplishment. Don’t wind up with meaningless metrics!
10:12 – Stage 1: Excitement. Establish a baseline and communicate expectations.
12:52 – Stage 2: Apprehension. Everyone wants to treat B2B like B2C.
15:21 – Knowing historical numbers is important for proving current demand gen efforts
16:07 – Root into business metrics, not marketing metrics.
18:57 – Stage 3: Decision time. How do you know if you need to pivot?
22:52 – How Blake is shifting his approach within a new-to-him industry
25:19 – All three stages explained in 2 minutes
27:22 – Lightning Round!
31:11 – Final Thought: When you connect with other marketers it makes you better.